Web hosting is an essential aspect of running a website. It is the service that allows your website to be accessible on the internet. However, what many businesses in Malawi fail to realize is that their web hosting provider can affect their search engine rankings. In this article, we will explore how web hosting and SEO are interconnected and how your provider can affect your search engine rankings.

First, let’s understand what SEO is. SEO stands for Search Engine Optimization. It is the process of optimizing your website to rank higher on search engine result pages (SERPs) such as Google, Yahoo, and Bing. The goal of SEO is to increase your website’s visibility and drive more organic traffic to your website. The higher your website ranks on SERPs, the more likely people are to visit your website.

Now, let’s talk about how web hosting can impact your SEO efforts. The performance of your website depends on many factors such as website design, content, and web hosting. The following are some of the ways in which web hosting affects SEO:

Website Speed

One of the most critical factors that affect SEO is website speed. Website speed is the time it takes for your website to load. The faster your website loads, the better your website’s user experience, and the higher your website ranks on SERPs. This is because search engines prioritize websites that load quickly because they provide a better user experience. If your web hosting provider does not offer fast loading times, your website’s SEO will suffer.

The location of the server where your website is hosted can also impact your website’s SEO.


Uptime is the amount of time that your website is online and accessible to visitors. If your website is down frequently, it can negatively impact your SEO. Search engines consider website uptime when ranking websites. If your web hosting provider has frequent downtimes, your website’s SEO will be affected negatively.


Website security is another critical factor that affects SEO. Search engines prioritize secure websites, and if your website is not secure, it will rank lower on SERPs. A good web hosting provider should provide security features such as SSL certificates, firewalls, and malware scanners.

Location of Server

The location of the server where your website is hosted can also impact your website’s SEO. If your target audience is in Malawi, it is best to choose a web hosting provider that has servers in Malawi. This is because search engines prioritize websites that are hosted in the same country as their target audience.

In conclusion, your web hosting provider can have a significant impact on your website’s SEO. Therefore, it is crucial to choose a reliable web hosting provider that offers fast loading times. Also important is high uptime, security features, and servers located in Malawi.

At Brookside Media, we specialize in helping businesses in Malawi and beyond to create successful SEO and website optimisations to make you visible and at the top of search engine results pages. If you’re interested, get in touch with us today to learn more about our services.