Event video production has become an essential element of modern event planning. In today’s world, people are highly visual and prefer watching videos rather than reading text. A well-produced event video can capture the excitement, energy, and essence of an event. It can also help to extend its reach far beyond the physical location. In this article, we will take a behind-the-scenes look at the art of event video production and explore how you can make your event videos stand out.

The Role of Event Video Production

Event video production is the art of creating videos that document events, such as conferences, product launches, trade shows, and other corporate gatherings. The goal of event video production is to capture the highlights of the event and showcase it to a broader audience. Event videos can be used for marketing and promotional purposes, training, and educational purposes. They can be shared on social media platforms, company websites, and email marketing campaigns, and other online platforms.

Planning and Preparation

A successful event video production starts with meticulous planning and preparation. Before the event, the video production team should work closely with the event planner to identify the critical moments and elements of the event that need to be captured on camera. They should also discuss the desired outcome and message that the video should convey. It is essential to understand the target audience, the purpose of the event, and the goals of the video to create a successful video.

The equipment needed for event video production will depend on the size and complexity of the event. A basic setup might include a camera, tripod, and microphone, while a more elaborate production might require additional equipment such as multiple cameras, lighting, and sound systems.

The production team should arrive at the event location early to set up and test the equipment and ensure that everything is working correctly.

event video production

Capturing the Footage

Capturing footage at an event requires a different skill set than filming a staged production. Event video production is often fast-paced. The videographer needs to be quick on their feet to capture the right shots at the right time. It’s essential to have a plan and a shot list to ensure that all the essential moments are captured. However, remain flexible and adapt to any unexpected situations or opportunities that may arise.

In event video production, capturing candid moments is just as important as filming planned moments. Candid footage adds authenticity and excitement to the video. It helps the audience feel like they are a part of the event. It’s essential to be in the right place at the right time to capture these candid moments. So the videographer needs to be alert and ready at all times.


The final stage of event video production is post-production. This is where the raw footage is edited and polished to create a finished video. The post-production process involves several stages, including selecting the best footage. Then comes editing the footage, adding music and sound effects, and color grading. The goal is to create a video that is engaging and visually appealing. It should align with the desired outcome and message as well.

One of the most critical elements of post-production is storytelling. A successful event video should tell a story that captures the essence of the event and the emotions of the attendees. The video should take the viewer on a journey and convey the excitement and energy of the event. A well-told story can create an emotional connection with the audience and make the video more memorable.


Event video production is an essential tool for event planners and businesses in Malawi. It allows you to extend the reach of your event beyond its physical location and create a lasting impression on your audience. By planning and preparing, capturing the right footage, and using storytelling techniques, you can create engaging and memorable event videos that will help you achieve your goals.

At Brookside Media, we specialize in event video in Malawi and would love to help you take your brand to the next level. Contact us today to learn more.