Animation is an exciting and powerful tool that can help businesses bring their ideas to life and captivate their audience. Whether you’re looking to promote a product or service, tell a story, or simply entertain your audience, animation can help you achieve your goals. At Brookside Media, a leading branding agency in Malawi, we specialize in creating high-quality animation content for businesses of all sizes. In this article, we’ll take you through the animation production process and show you how we create magic for our clients.

Concept and Storyboard

The first step in the animation production process is to come up with a concept and storyboard. This involves developing an idea for the animation and creating a visual representation of the story.

Our team of creative experts works closely with our clients to understand their goals and objectives. We develop a concept that aligns with their brand and messaging. We then create a storyboard that outlines the visual elements of the animation This includes the characters, settings, and key moments.

Script and Voiceover

Once the concept and storyboard are finalized, we move on to developing the script and voiceover. This also involves writing a script that brings the story to life and choosing the right voice actor to deliver the message.

We work with our clients to ensure that the script is aligned with their messaging and brand voice. We ensure that the voiceover artist delivers the message in a way that resonates with the target audience.

Design and Animation

The next step in the animation production process is to design and animate the characters, settings, and visual elements of the animation. This is where the magic happens .We bring the concept to life and create an engaging and visually stunning animation.

Our team of designers and animators uses the latest software and techniques to create high-quality animations. By so doing, we captivate the audience and communicate the message effectively.

The Animation Production Process

Sound Effects and Music

Sound effects and music are an essential part of any animation. They help create a mood and atmosphere that enhances the story. We work with our clients to choose the right sound effects and music that complement the animation. This helps deliver the message effectively.

Review and Revision

Once the animation is complete, we review it with our clients and make any necessary revisions. This therefore ensures that the animation meets their expectations and aligns with their brand and messaging.

We understand that our clients have a vision for their animation. So we work closely with them to ensure that their vision is brought to life in the final product.


Animation is a powerful tool that can help businesses communicate their message and captivate their audience. At Brookside Media, we specialize in creating high-quality animation content. This helps businesses achieve their marketing goals.

The animation production process involves developing a concept and storyboard, writing a script. Next is choosing a voice actor, designing and animating the characters and visual elements. Finally, add sound effects and music, reviewing and revising the final product.

If you’re interested in using animation to promote your brand or tell your story, get in touch with us at Brookside Media to learn more about our animation production services. We’re here to help you create magic and achieve your marketing goals.