Are you struggling to get your business noticed in the crowded marketplace? Are you looking for new ways to attract potential customers and build your brand? If so, then you should consider using animation in your marketing strategy.

Animation has become an increasingly popular tool for businesses of all sizes to promote their products and services. With the rise of social media and online video platforms, animated videos have become an effective way to capture the attention of potential customers and communicate complex ideas in a simple and engaging way.

At Brookside Media, a leading branding agency in Malawi, we understand the power of has the ability to help businesses achieve their marketing goals. In this article, we’ll explore the benefits of using animated videos to promote your business and how they can help you stand out in a crowded marketplace.

Animation Helps You Tell Your Story

One of the biggest advantages of using animation in marketing is that it allows you to tell your brand’s story in a unique and engaging way. With animation, you can create characters, settings, and scenarios that help illustrate your message and convey your brand’s personality.

Animation is particularly useful when you need to explain complex ideas or processes. An example is if you’re selling a software product or a technical service. Just use animation to demonstrate how your product works in a way that’s easy for your audience to understand.

Animation is Memorable

Animated videos are more likely to be remembered by viewers than other types of content. This is because animation engages both the visual and auditory senses, making it easier for viewers to retain information.

According to a study by the Content Marketing Institute, animated videos are among the most effective types of content for building brand awareness and promoting products and services.

Animated videos have a higher engagement rate than other types of content, making them an ideal choice for businesses looking to increase their visibility and drive traffic to their website.

Animation in Malawi

Animation is Cost-Effective

Producing a high-quality live-action video can be expensive, especially if you need to hire actors, rent equipment, and pay for a location. Animation, on the other hand, can be produced at a fraction of the cost of live-action video.

Animation allows you to create complex scenarios and characters without the need for expensive props, locations, or equipment. This makes animation an ideal choice for businesses with a limited budget that want to produce high-quality video content.

Animation Can Help You Stand Out

In a crowded marketplace, it’s essential to find ways to stand out from your competitors. Animated videos can help you do this by adding a unique and engaging element to your marketing strategy.

Animation allows you to be more creative and expressive in your messaging. With animation, you can create characters and settings that are unique to your brand, making your content more memorable and distinctive.

Animation Can Be Used Across Multiple Platforms

Animated videos can be used across multiple platforms, making them a versatile tool for promoting your brand. You can use animated videos on your website, social media channels, email marketing campaigns, and even in presentations.

This means that you can create one animated video and use it in multiple ways to promote your brand and reach a wider audience. Therefore, this helps you save time and money while also increasing your brand’s visibility.


Animation is a powerful tool for businesses looking to promote their products and services in a unique and engaging way. It allows you to tell your brand’s story, be more creative and expressive in your messaging. Finally, it helps you stand out in a crowded marketplace.

At Brookside Media, we specialize in helping businesses in Malawi and beyond to create effective marketing strategies that drive results. If you’re interested in using animation to promote your brand, get in touch with us today to learn more about our services.